Why are we so obsessed with hydration?

Water is pretty boring, as far as beverages go. It doesn’t have a catchy jingle, a secret family recipe or even a taste, really. Yet people can’t seem to get enough of it.
“I get people in my office every day, every week, saying something like, ‘I’m concerned I’m not hydrated,’” said Lauren Antonucci, a nutritionist in New York City.
Their concerns may be based on conventional wisdom. One well-known recommendation suggests drinking eight glasses of water a day; another warns that if you feel thirsty, you’re already dehydrated.
But anxiety about water consumption could also stem from a different, more philosophical source: Hydration is now marketed as a cure for nearly all of life’s woes.
The Answer to Everything
Water, in recent years, has been imbued with the powers of a mysterious elixir. The latest “it” celebrity’s skin care secret? Oh, just water. Feeling sluggish? You probably need more water. Uninspired and utterly hopeless about your career and romantic prospects? Well, have you had any water today?
People hydrate as if their reputations depend on it. They dutifully carry water bottles with them wherever they go, draining and refilling them with gusto.
Some go so far as to track their consumption in a journal, or with a mobile app. (There’s one that uses a plant as a metaphor for the user’s well-being. Depending on the volume of water one has consumed, it may appear to be thriving or wilting.)
Hydration is the mark of a well-adjusted, successful person. On Jan. 1, Twitter flooded with resolutions to drink more water, including from Twitter’s brand account.
But will more conscious hydration really make for a more productive 2020?
“There’s no evidence that a little bit of dehydration really impacts anybody’s performance,” said Dr. Mitchell Rosner, a kidney specialist at the University of Virginia who studies overhydration in athletes, in a phone interview.
He said that most recommendations for hydration come from studies of athletes, who lose fluid rapidly during workouts or competitions, and are at a much higher risk for dehydration than the average person.
For those of us who spend all day at a desk, Dr. Rosner said, it’s best to drink only when we feel thirsty.
Overhydrating, he said, isn’t helping anyone. At best, Dr. Rosner said, “You pee it out.” At worst, it can cause the sodium and electrolyte levels in your body to drop to dangerously low levels. The condition, hyponatremia, can result in hospitalization and death. (This doesn’t happen often, but … good to know.)
If hydration is the goal, it’s also worth considering that water may not be the most hydrating beverage out there. A study published in 2015, of 72 male subjects, found that full-fat milk, skim milk and orange juice kept people more hydrated than still water did.
So, could America be ready for a dairy revolution? Unlikely. That’s because water isn’t just a beverage preference that needs to be toppled. It’s a virtue.